THE ART OF MARKETING / (Record no. 5056)

MARC details
000 -LEADER
fixed length control field 01255pam a2200361 i 4500
001 - CONTROL NUMBER
control field vtls000991625
003 - CONTROL NUMBER IDENTIFIER
control field PNM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250417110413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240612s2024 my ao g 000 0 may
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786297564562
Qualifying information paperback
Terms of availability RM30.00
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202407150910
Level of effort used to assign nonsubject heading access points nurfatihah
Level of effort used to assign subject headings 202407100955
Level of effort used to assign classification masliza
Level of effort used to assign subject headings 202407041532
Level of effort used to assign classification robaeyah
Level of effort used to assign subject headings 202407011515
Level of effort used to assign classification s_aqilah
-- 202308080913
-- maulidiah
040 ## - CATALOGING SOURCE
Original cataloging agency BNM
Language of cataloging eng
Transcribing agency BNM
Modifying agency PNM
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title may
-- eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SYE
User category M
090 20 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SYE
User category D
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Syed Gaddafi,
Relator term author.
245 14 - TITLE STATEMENT
Title THE ART OF MARKETING /
Statement of responsibility, etc. SYED GADDAFI ; Penyunting Ahmad Zamani, Nurul Syazana, Ummi Hidayah
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Batu Caves, Selangor :
Name of producer, publisher, distributor, manufacturer PTS PUBLISHING HOUSE SENDIRIAN BERHAD,
Date of production, publication, distribution, manufacture, or copyright notice 2024
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 216 pages :
Other physical details colour illustrations, colour photographs ;
Dimensions 20 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
546 ## - LANGUAGE NOTE
Language note Text in malay and English
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business planning
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmad Zamani,
Relator term editor.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Nurul Syazana,
Relator term editor.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ummi Hidayah,
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Buku Dewasa

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